DVF's Wrap Dress: Now and Then


Diane-von-furstenberg-newsweek-1976-600bes021811  Wrap

(Wrap Dress on Diane, 1976 ------ Wrap Dress from Pre-Fall Collection) 


Back in 1970, Diane Von Furstenberg started her fashion empire with a $30,000 investment. By 1973, her signature wrap dresses had become her iconic piece, and they are still relevant today, holding an enduring beauty in women's fashion. It was an innovation at the time; flared and princess silhouetted dresses were in, and this was the opposite. The wrap dress made getting dressed in the morning so easy  for a women, with its simple construction. It was feminine and glamorous, but effortless and chic, and  make you look like a million dollars just like that, without spending an hour in front of mirror. Since then, wrap dresses have been re-interpreted in many ways and modernized with style, pattern, and silhouette! It is still a hands-down staple for women of today. 


Check out some wrap dresses available from SS12 and Pre-Fall collection; (Click to jump item page) 

Screen shot 2012-07-13 at 12.26.25 PMScreen shot 2012-07-13 at 12.26.30 PMScreen shot 2012-07-13 at 12.26.40 PM


One of our favorite shots of DVF in her wrap dress



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