Round Up: Tailored Jackets!


If you had to pick 10 essentials for your wardrobe, we think a tailored jacket should definitely be included on the list! It's a year round staple for women, and can easily upgrade your everyday jeans or shorts looks... Simply by wearing it open. They're great for chilly mornings and nights too! Click on the icons below to see item pages. 
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Shoes of the day: Junya Watanabe x Tricker's


Over the past few seasons, Junya Watanabe has continuously collaborated with England's traditional shoe makers, Tricker's. These shoes came from the SS12 collection, and are perfectly in the middle of dressy and rugged, maintaining the perfect balance of elegance and masculinity!  Need less to say, the stitching and boroguing are so beautiful on these, a Tricker's specialty... We've received Brown x Olive and Brown x Cream,  two versatile color combos. Click the links to see details. 


Jw1  Jw2

The Cult of Comme


Style.com just put out a great feature The Cult of Comme, which showcases 12 of the line's most devoted fan's with some of their favorite pieces.  It is fascinating to see the various styles and looks worn by her fans, from the more subtle to the very avant garde.  A friend of mine was even featured with some of her amazing pieces that have a permanent home in her closet!


Rei Kawakubo is truly a genius and one of my favorite designers, and I was fortunate enough to meet her years ago.  I have such appreciation for her business acumen, creativity and willingness to not conform or follow trends.  


Be sure to check out Aloha Rag's selection of Comme des Garcons pieces from the Junya Watanabe line, Comme Comme and their wallets.


Aloha! Honolulu Mannequin Watch: 05.30.12

Wahine virgo(Girl)


Kane leo(Boy)




*Some items on the mannequins are not available online. Please feel free to contact us if you have any questions!


Phone: 808 589 2050 Email: love@aloharag.com

Milk & Cookies Bakery in West Village



Screen shot 2012-05-25 at 3.20.02 PMA Few weeks ago when we shot the Summer Jewelry feature, we stopped by Milk & Cookies Bakery on Commerce Street. It is located on a beautiful block full of brownstones, on a bit of a hidden street in the West Village. They have all the classic cookie flavors that you can think of, and my favorite is the simple sugar cookie. They really capture that nostalgic homemade taste! We've tried their Chocolate Chip cookies and they are delicious too... Highly recommended! 

19 Commerce St., New York, NY 10014 
nr. Seventh Ave. 

Phillip Lim in The Independent

The Independent, UK based news publisher, just dropped a great interview of one of Aloha Rag's  favorite designers, Phillip Lim. Below is a quote by the designer himself, and we couldn't agree more about his extraordinary aesthetic... 


"The clothes are definitely a result of my personality. It’s an eccentric soul but at the same time it’s subtle and shy. It’s always about pushing this youthful elegance, which is a contradiction in itself, and I guess that’s why it’s difficult to explain. Because everything is a contradiction."

Click here to see the entire article and find 3.1 Phillip Lim Men's / Women's collection at Aloha Rag. 


Revival! NIKE Air Kukini


Nike Air Kukini sensationally debuted in 2000 and created a completely new style for high-tech sneakers. Over a decade later, Nike re-launched them this season and they look as fresh as they did when they debuted! Needless to say, they are amazingly light and fit perfectly, you feel like you can walk forever in them... The crisp white or vivid Liquid Lime, both are amazing and add a twist to your outfit! Click on the links to see item pages. 

New Feature: Martin Margiela Detail Shots

We've just upload a new feature to the website, Martin Margiela! Styled using only items from Martin Margiela's SS12 collection, this season is one of Aloha Rag's favorite. Here are the close-up shots that reveal the materials and exquisite details. Click here to see the feature and shop the SS12 Martin Margiela women's collection. 



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Girl. by Band of Outsiders Capucine Dress



Girl by Band of Outsiders Capucine Dress was featured on their SS12 runway presentation on Hyoni Kang ! We instantly fell in love with the adorable floral print on navy, which is not being overly girly yet maintaining a sophisticated edge. The slightly rounded waistline creates the balloon-like silhouette, and the sheer chiffon cap sleeve gives a feminine touch! This dress is a great day to night piece where you can easily alter the look by wearing flats or heels, or by the accessories you pair it with! We've received many more effortless pieces from Girl. by Band of Outsiders. Click here to see entire collection! 


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Memorial Day

Today is Memorial Day here in U.S! It's a day to remember US soldiers who have given their lives for the country and also the unofficial start to summer. Have a great day everyone! 

Song of the Day: 5.28.12


Since today is the unofficial start of sumer, here is a classic summer tune for you to enjoy.  Have a great holiday weekend!


ARNY Mannequin Watch: 5.27.12

Mannequin look


On Him:

Top: BAND OF OUTSIDERS Button Down Collar Shirt

Inner: BALMAIN Eagle Print T-Shirt

Shorts: ROBERT GELLER Geo Shorts

Shoes: GOLDEN GOOSE Running Shoes


On Her:

Top: SURF BAZAAR Embroidered Dolman

Inner: ALEXANDER WANG Classic Tank in Lemongrass

Sweater: GOLDEN GOOSE Cable Knit Sweater

Shorts: R13 Relaxed Cut-Off Shorts

Shoes: MARTIN MARGIELA German Trainers

Sunglasses: LANVIN Hammered Metal Sunglasses

Jewelry: DEZSO Barbatia Bracelet, MARIA RUDMAN Bracelet, LUIS MORAIS Mini Bead Bracelet


Styled By Juliana


New York:telephone 1-212-925-0882  pc 505@aloharag.com


Week in Pictures: 05.25.12


Here are the week in pictures that the Aloha Rag team took in Hawaii, Tokyo, New York and Los Angeles! The top image was taken in LA, little flowers within flowers, aren't they cute? Have a wonderful Memorial day weekend everyone!  

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Sneak Peek!


Here is a back stage shot for the new feature that will be on the website on Sunday... Last week we had so much fun shooting our favorite brand of all-time! ... Can you guess what it is? Please wait for more updates to come!!!

Wayfarer Sunglasses

Since they were originally manufactured by Ray-Ban in 1956, Wayfarer sunglasses have been a classic frame style that is loved by many people regardless of age or gender. Every season, many designers tweak these classic frames using various angles, some gets bigger and the others get colorful... These timeless styles will consistently be a reliable pair of sunglasses in your collection!


Wayfarer sunglasses are synonymous with The Blues Brothers to me. It is one of my favorite movies since I was a kid, and I have watched it over and over again.  I even recorded the songs from TV speakers to casette tape and listen to it in my car stereo when I was younger. This scene, starring the great Ray Charles is one of the best scenes (and my favorite)  in a timeless movie with such an amazing cast.  Enjoy!

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SS12 Men's Shorts!

As the temperature keeps rising higher day by day, some of you might have started hunting for your perfect pair of shorts for the summer season! This season, we've reecived various unique pairs of shorts from brands like Raf Simons, Golden Goose, AR, Adam Kimmel and many more!! Cut-off, military, embroidery and coated are the details as well as diverse lengths too! Be sure to find your perfect pair before it gets too hot outside! Click on the links to see item pages.


Top row from the left: Robert Geller, Adam Kimmel, Band of Outsiders

Bottom row from the left: AR, Raf Simons, Golden Goose

In the Press: Aloha Rag in Industrie Magazine

(Photo via Indstrie Magazine) 

Aloha Rag was just featured in Industrie Magazine online! As a big fan of the magazinze, we are very pleased with the article. Click here to see the entire page here! Be sure to come by and see the latest arrivals at Aloha Rag New York when you are around... 

Just In: Ginette_NY

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Just in time before the heat arrives, we've restocked some of the popular carry-over styles from Ginette_NY, along with the new pieces from SS12 collection! Ginette_NY has been very popular at Aloha Rag with their delicate and adorable jewelry that easily can incorporate with daily outfits. The new SS12 collection includes new charms (wolf,kisses,teddy bear, dragon fly!), also an agata balls and silk / cotton series! They make the perfect gifts for all woman regardress their ages. Please contact us if you have any questions. 


These are some new styles we've received;

Void(0)-1  Void(0)  Void(0)-2

Some restock styles;

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Shoes of the day: Nicholas Kirkwood

The other day at the studio, we were preparing for shooting and could not help adore these Nicholas Kirkwood ribbon heels. They looked so beautiful in the sunshine!  We remember the buying team was very excited about this collection, and after seeing them in the stores and studio they were right. Check out what we are talking about here...

Trend Alert: Embellishment


The embellishments can instantly boost the simple garments and accentuate to give them a more unique spin! As you can see below, we've received many pieces that are embellished by beads, studs, sequins and crystals for SS12! The embellished details delicately emphasize the materials by the delicate craftworks... Click on the images below to see item pages. 

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