Spotlight: Surf Bazaar

Surf bazaar
New to Aloha Rag this season, Surf Bazaar is the brainchild of the tiny store in the adorable Surf Lodge lodge hotel of Montouk, NY. The collection consists of simple and easy pieces with fluorescent splashes! All items are made of soft gauze, giving them a impeccably comfortable  touch against the skin. They are effortless and fun, and perfect garments for a beach resort! We've received tops, dresses and tunics at Aloha Rag and they will be up on the web soon! Don't forget to check the New Arrivals department... 

New Feature: SS12 Rick Owens Details

We've just update the new Rick Owens feature to our top page. Highlighting Rick Owens' SS12 collection, we've focused on the designer's standard pieces this season. Below are a group of detail shots that reveal the smaller elements of the garments. Click here to see the entire feature, and shop Rick Owens men's and women's collection at Aloha Rag. 



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Trend Alert: White Pants 


White bottoms are timeless "Summer Essentials" for all women. By switching up your everyday of blue denim or black trousers, these pants will instantly bring a fresh look to any top you combine them with. By pairing them with stripes, you get a refreshing and popular Marine look, but we also recommend wearing a white or pale top for a head to toe one-tone look! We've received many white bottoms this season, so click on the links below to see the item pages. 

From the left:The Row Baywood LeggingsAR2Tone PantsComme des Garcons ShortsAR Lace Parlor Pants 


Song of the Day: 4.29.12


Here is the song of the day picked by Juliana, have a great Sunday!


Model Watch: 04.27.12

Outer: Junya Watanabe x Duvetica Zip-up Jacket

Inner: Lanvin Henry-neck Shirt

Bottom: Adam Kimmel x Carhartt Chino

Footwear: Rag & Bone Desert Boots


For any questions regarding the items, please feel free to contact us!

New York:telephone 1-212-925-0882  pc 505@aloharag.com

Hawaii:telephone 1-808-589-2050 pc love@aloharag.com

Tokyo:telephone 0120-666-994 pc aloharag@hi-press.com


Week in Pictures: 04.27.12


Here are some weekly picture that the Aloha Rag team took this week! Top of the swimming polar bear in Hawaii, enjoyning the weather! Have a nice weekend, everyone. 

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Misaki Kawai "Love from Mt. Pom Pom" at CMA

The Children's Museum of the Arts opened it's doors almost a year ago, just around the corner from our New York Atelier. It's nice to have a place that is full of kids running around so close, and currently they are having a Misaki Kawai exhibition, "Love from Mt. Pom Pom". I visited the museum on one afternoon and took a few pictures to share with you.


 The atmosphere is welcoming and festive with it's huge furry pink monster at the front, full of pop colors and quirky yet adorable creatures; all hand-crafted by Misaki Kawai. The exhibition had an intractability to some level, so kids can participate and improvise with the art, rather than just observe it. I really liked her costumes that kids can dress up in, they are simply fun and enable kids to physically experience Misaki Kawai's world of color and texture, through touch. I would have put them on if only they fit me. The exhibition consists of her straight-forward attitude towards her craft, and I can clearly see she enjoys the process of making things. She emphasizes the freedom of expression, and to not be afraid of believing one's instincts, which is easy to forget when as you "grow up"... It's definitely worth checking out for people of all ages! The exhibition is going to until June 10th. 

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Art & About: Still Here Now in Copenhagen!!!



Attention Copenhagen! There is an opening of a group show at the MOHS Exhibit gallery today called "Still Here Now".  Check it out while you're around Copenhagen, it is a really cool exhibition! 


MOHS exhibit

sønder boulevard 98
1720 copenhagen v





Men's Looks: 04.26.12

We just shot a few new men's SS12 arrivals last week, and here are some looks from the shoot! These items will be available online in any day, so don't forget to check the New Arrivals department! Click on the images to see item pages. 


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Martin Margiela

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Robert Geller

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I am so into...

The SS collections are now in full swing in Aloha Rag's Honolulu store! Each season the staff makes a "Want List" before the items arrive, and when they do arrive we switch them over to a "Shoppable List", which we stare at every dayeye. We take advantage of being with the items, investigating them and trying things on. I wish I could check off my entire "Want List", but I would have to report bankruptcy if I did that...  So, we have come up with a smart way to shop. Each staff has their favorite brands and items he/she collects, and they are directly included their lists and waiting the arrivals... 

I recently realized that even though it never ends up on either my want or shopping list, I always have an urge to buy Golden Goose sign03 I finally found out that I am such a Golden Goose fan. 
These two items are my  personal buys this season.
- Their signature Equipage Bag
It opens wide with the side zippers so I can put many things all at once. I use it as an everyday bag, but it also perfect for a travel and airplane bag with it's boxy shape and rigid closure, and moreover, it comes in my favorite leopard print this season!!  It has a great combination of leopard canvas and dark brown leather, which can go with many of my outfits. 
I've always wanted the pair of GG's iconic Superstar, but never really purchased them. This season, they came with a perforated star, floral embossing on the outsole, black and purple laces and a touch of leopard print on the heels... They were irresistible and I had to have themheart02

I use the Equipage bag to come to work since I always carry lots of things, and these Superstars are perfect when they are paired with shorts and denim! I wear them with one color of the shoe laces in each.

GgggHere is a sneak peek of a few pieces from my Golden Goose collectionnote Some of them are broken-in, since I've had them for a long time... But the good thing is, GG always look better when it agesheart01 -ERI 

Easy Dresses + Belts


In these times of seasonal transition, an easy dress + belt is a perfectly effortless look that any woman can pull off! We've received some light dresses in summery materials such as jersey, cotton and chiffon. The relaxed and boxy silhouettes are feminized by emphasizing the waistline with a belt. With heels for a night-out, or with flats for a daytime walk, this combo can easily be incorporated into day and night looks by switching accessories. Click on the images below to see item pages! 

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Martin Margiela Button Down Shirt

MartinmargielashirtAdding subtle and unique ideas to basics, Martin Margiela's simple pieces are always our favorites at Aloha Rag. Amongst items we've received from the SS12 collection, this button-down shirt from Line 1 is a staff favorite. It has a relaxed boyfriend fit on top, and narrower bottom so you can let the top billow over the waistline to create an interesting look! You can also enjoy a second silhouette if you simply wear it straight down. The cuffs were relieved of their buttons as well, so you can roll up the sleeve easily! A button-down shirt never ends up being just another piece to wear to the office when Martin Margiela touches it... We've received the style in blue and pink , and please click on the links to see item pages. 

Alexander Wang Botanical Series

412721During Alexander Wang's SS12 runway show, the botanical patterned pieces were a definite highlight and some of the most memorable pieces of the collection. These digitalized ombre patterns embody the designer's unique and edgy take on the floral trend, which tended to be girly and feminine from other designers... The models look cool and fearless on the runway in this pattern, which was transformed into jackets, vests and pants. We've received the sleeveless parka and silk shirt in this pattern! Click on the images below to see item pages. 


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24 hours tees!


Soft and comfortable tees are a year round staple in any closet. No matter what the weather conditions are, or time and location is, they work just perfect with your favorite bottoms! We've received many T-shirts from brands like Saturdays, Martin Margiela, Adam Kimmel, 3.1 Phillip Lim, Golden Goose and more! The cuts and fits are all different, and we know you will find the one that suits your style... Click here to see all T-shirts available at Aloha Rag. 


Aloha! Honolulu Mannequin Watch: 04.24.21

Wahine virgo(Girl) 

Bottom: DRIES VAN NOTEN, PRINT SHORT(Coming Soon on the website )

Kane leo(Boy)
Inner: BALMAIN, MINT TEE(Coming soon on the website)
Accessory:GOLDEN GOOSE,VENICE IN VENICESKETBOARD(Coming soon on the web)

* Some items on the website are not available online. Please contact us if you have any questions!

Phone: 808 589 2050 Email: love@aloharag.com

Just In: AR x Masterpiece Tote

The first accessory from AR, this tote bag is produced in collaboration with Japanese bag maker, Masterpiece. It is made from water-proof tweed with calf leather handles, and side belts are attached to adjust its overall width. The bag is lined with AR's signature camouflage, including a detachable cushioned electronic device pouch. It is a perfect daily bag for formal and casual outfits! Available in grey and black... 

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Founded in 1994 in Osaka, Japan, Master-Piece established its own factory (BASE OSAKA) to oversee the entire production process and maintain a high level of quality. It was their aim to save the traditional technique of bag-making and pass it down through education to young bag makers. You can see the great short video of the factory here on their website! It is inspiring to see the mixture of young and seasoned workers creating along side each other, and observe all the handwork that goes into creating a bag...

New Feature: FRESH & CLEAN

We've just launched a new feature, Fresh & Clean! Styled with some great pieces from the SS12's mens collections, the images are crisp and flawless, perfect for getting a few ideas how to start your new wardrobe for this season. Below are some detail shots to show you the close-up of the garments! Click here to see the final images... 


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SS12 Alaia Bags

AlaiabagThis is the second season we have carried Alaia now, and whenever a new shipment arrives, we all can't wait to sneak a peek. We all are familiar with Alaia's beautiful clothing collection, but the bag line is also a great testament to his extraordinary aesthetic. For SS12, we've received a few styles of leather tote bags in various sizes, all with some form of cut-out or perforation detail...  They look beautiful when the sunlight hits them and casts a shadow! The Alaia collection is only available in our physical Honolulu and New York stores, so please feel free to contact them if you have any interest in the items. 



Song of the Day: 04.20.12

This is the song of the day, picked by Taichi! Have a wonderful Sunday.


Alber Elbaz Lanvin Book

Lanvin just released a limited edition book that celebrates the last 10 years of Alber Elbaz as creative director! It's an amazing book for Lanvin fans, and it gives you a rare eye behind the scenes of the runway presentations along with Elbaz's text. You can purchase the deluxe version here