JUST IN: Adam Kimmel x Carhartt


The highly coveted collaboration, Adam Kimmel x Carhartt SS12 collection is now available online! The line exceeded our expectation with the collection full of Carhartt's classic workwear, polished with Adam Kimmel's refined choice of materials. The original Carhartt "C" logo is refreshened in navy blue, making it the trademark for this collaboration. We've received light jackets, basic pocket T-shirts, denim shirts, and work pants, and everything is a versatile staple for the ultimate closet. Quantities are limited, so please check out the whole Adam Kimmel x Carhartt line we've received here


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AR News: Sneak Peek

TopA couple of weeks ago, we've shot a few images of the new AR FW12 Women's collection on the Atelier's rooftop. Here are some behind the scenes shots we've snapped while shooting. It was a chilly late afternoon before sunset, but the sky was beautiful and it really corresponded to the collection... Mariel looked gorgeous in AR, and thank you for keeping the shooting going smooth in such a cold weather! FW12 look book images and videos are done for both men's and women's collections, and we cannot wait to unveil them... Big news is on it's way about AR, please wait for more updates! 


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Model Watch: 2.28.12


Mariel is wearing:

Top: Dosa Snowflake Cardigan

Dress: AR First Dress

Footwear: Nicholas Kirkwood Peep Toe Pumps

Accessory: Alaia Cube Bag


*Please feel free to contact us if you have any questions regarding the items!

Hawaii:telephone 1-808-589-2050 pc love@aloharag.com

New York:telephone 1-212-925-0882  pc 505@aloharag.com

SS12 Men's Essentials Under $200



When we feel a new season in the air, its human nature to get that urge to shop! If your budget is tight at this moment, here are some great accessories, footwear, and clothing pieces the are available at Aloha Rag for under $200. These items are perfect essentials to compliment your Spring wardrobe. Click on the links below to see the items pages... 




1, Adam Kimmel x Carhartt Shirt

2, Nike Tailwind 

3, 3.1 Phillip Lim Shorts

4, Martin Margiela Aids Tee

5, Adam Kimmel x Carhartt Cap

6, Raf Simons T-shirt

7, Converse x Masafumi Watanabe 

8, Martin Margiela Bracelet

9, Adam Kimmel Carhartt Tee

10, 3.1 Phillip Lim Tee

11, Comme des Garcons Wallet

12, Yoshinori Kotake Cap

13, Saturdays Shirt

13, Jil Sander Scarf

Giullaume Henry on Globe De Cristal Award!

Screen shot 2012-02-24 at 6.33.10 PMA few weeks ago, Guillaume Henry, creative director of Carven, was awarded the "Globe de Cristal" for being the most talented designer! He successfully regenerated the French fashion house since he was assigned to the creative directorship in 2009. Aloha Rag brought the brand in 2 seasons ago, and it's chic French design with modern twists quickly gained fans at our store. Congratulations Henry, we are very happy for you! We've received the SS12 Pre-collection at Aloha Rag, and main collection has started to arrive. If you have any questions, please feel free to contact us. You can see all Carven collection at Aloha Rag here


SS12 Men's Floral!


Clickwise from top left: Junya Watanabe Shirt, Ann Demeulemeester Corsage,

Raf Simons vest, Raf Simons T-Shirt

When you think of floral patterns, a natural thought could draw you into the realm of a womenswear. However, we've witnessed floral patterns all over men's runways this season!  Junya Watanabe took a small floral patterned material and finished it with contrasting chambray patches. The small red flowers give a refreshing take on the industrial work-shirt silhouette... Ann Demeulemeester's leather corsage flourished everywhere on her runway for ss12. She molds her romantic and dark aesthetic into the form of a lily, which can easily be attached anywhere with it's pin and the shape is flexible as wire runs thorough the petals. In Raf Simon's presentation, flowers were also one of the themes. Instead of using literal floral patterns, the designer took the abstract approach, creating shadowy graphics which looks like X-Rays. If you already have a lot of plaids and stripes in your closets, floral patterns are equally as versatile as these classic patterns! Click on the links to see the items pages. 

Self Service Magazine's Index...

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If you have not seen the Index Page of Self Service Magazine's website yet, we really recommended you check it out! They are revealing a tremendous amount of their exclusive photos of fashion designers, musicians, models, photographers, icons, artists, almost anyone you can think of!! They are in  alphabetical order to make it easy to find who you are looking for. It's like an online library for incredible images, but be careful because you might spend hours and hours just browsing them... Below are some portraits of Aloha Rag's favorite designers... Can you guess who they are? 





Top/ L to R; Raf Simons, Junya Watanabe, Jil Sander

Middle/ L to R; Lucas Ossendrijver, Stefano Pilati

Bottom/ L to R: Rick Owens, Azzedine Alaia, Phoebe Philo

Spotlight: R13

R13crctEveryone knows that a good pair of jeans is precious, and they stay with you regardless of trends. Once you find the perfect ones for you, they becomes irreplaceable piece in your wardrobe... R13 is one of Aloha Rag's favorite denim lines, with a collection of great denim that flatters a women's figure with a slight Rock-n-Roll edge. Their distressing and washing techniques perfectly embody true worn-in texture. Besides a restock on the popular Slouchy Skinny Denim and Cross-Over Denim, we've received some new styles for SS12... The Relaxed Skinny Denim and Cut-Off Shorts are both great for an effortless look. You can check the SS12 look book here, and also a behind the scenes video! Please check the entire R13 collection at Aloha Rag here


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Song of the Day: 02.26.12

This is the song for today, picked by Kotomi! Have a wonderful Sunday everyone...


JUST IN: MM13 Calendar and Shoe Tree Hook


MM13 "Objects & Publications" line is popular at Aloha Rag because of its unique take on interior decorations... and we've just received some new styles! The calendar is made of white cotton and each date is embroidered! Considering the disposable character of the calendar, Margiela suggests recycling each month into a reusable napkin after it's turn. We also received the Shoe Tree Hook, and for inspiration, Martin Margiela took a literal approach to it...Who else could imagine a shoe-tree as wall mounted coat hook other than MM?  The wood grain adds a nice organic feeling to the piece too. The quantities we receive are limited and the MM13 line tends to fly out of the store quickly, so please peek the product pages! 


Week in Pictures: 02.24.12


Here are some weekly pictures that the Aloha Rag team took in Hawaii, Tokyo and New York! On top is a picture of Ohina-Sama, traditional girl and boy dolls! In Japan, we have a celebration day in March and these dolls are displayed at home for wishing the daughter's health and happiness in family! Have a nice weekend... 

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DosatopA new brand to Aloha Rag this SS12, DOSA has been very popular at the store since it's arrival. We love that all items are finished in beautiful fabrics with a nice soft touch... Many items flew out of the store quickly, and we restocked the styles below! 


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The grey cashmere shawl has been restocked in a new color called Soba. Just like the name sounds, the color has a warm brownish-beige hue like Japanese soba. The items in the pictures below will be restocked soon! Please feel free to contact us if you have any questions, and you can see the entire DOSA collection at Aloha Rag here

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Spotlight: SS12 Girl. by Band of Outsiders

GirlThe designer of Girl. by Band of Outsiders, Scott Sternberg, explained his SS12 collection as the modern version of 70's cult Australian film, "Picnic at Hanging Rock". By layering crochet and floral patterns on flowy chiffon and cotton, he captured the nostalgic and girlie mood latent in the movie. The color palette is subtle and naive, mostly based on faded blues and cream, and we think the line pretty much sums up how girls now-a-days want to dress; romantic, delicate, and youthful! We've received the SS12 Pre-collection, and the main collection is on it's way. You can check what we will receive in advance here, don't hesitate to contact us if you have any questions regarding the items on the list!


3.1 Phillip Lim FW12 SneakPeak Video

The FW12 Fashion Weeks are happening right now everywhere around the world! One of the most anticipated collections at the NYFW was the 3.1 Phillip Lim show, and they just released a teaser video hot off the runway... and it is gorgeous! It shows close-ups of the material textures and beautiful movements of the garments that you can just not see in the still images, MUST WATCH... 

AR at Project Wooster...

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While showing the FW12 Men's Collection at Pitti Uomo last month in Florence, AR had the honor of being invited to participate in this season's Project Wooster in Las Vegas... We seized the opportunity and took the voyage into the dessert and the city of sin. The flight across the country was a little bumpy, but Prince's Purple Rain was on the TV, and that made it an easy flight. Arriving at the venue, my first thought was that the show was huge... Project Wooster was a small corner in a massive fair, but as we merchandised and the booth came together, we could tell how special of an environment it really was. When the doors opened to the public on Monday, Project Wooster was a magnet, drawing people in from all over the fair... During coffee breaks we would see people studying maps quite far away from the booth, mumbling the words Project Wooster like it was a mythical place. For us, it was a nice oasis of well curated goods and we were very happy to partake! Nick Wooster and the Project team did an amazing job, and we would like to thank them for the opportunity...  Below are a few pictures that we snapped over the 3 days of the fair.


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There was a lot of press surrounding Project Wooster, and as the storm of fashion week passes a lot more will see the light. For now check out the reports from On&Beyond, KRT, 2"Cuffs, HS , Raoul and Poggy. Here are a few more pics from our time in Vegas... We stayed in a PYRAMID!!!!


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New Feature!: Sunglasses


We've just uploaded a new feature, Sunglasses! The images spotlight the outstanding pairs of sunnies we've received this season, including the new brands, such as Thom Browne and Loewe. Of course, we've also received new styles from our favorite brands, Tom Ford, DITA and Linda Farrow. The pictures feature both men's and women's sunglasses, along with some new SS12 arrivals, so check the feature here... 


Men's Statement Shoes in SS12!


As humongous boxes arrive at Aloha Rag full of SS12 footwear from all over the world, we can't help but be excited that Spring is drawing closer! This season, we've received many statement shoes from designers a like Martin Margiela, Ann Demeulemeester, Rick Owens, Raf Simons and many more... These shoes are constructed out of high-quality materials with exquisite details to amplify your wardrobe, and they sure take you on the right path for the upcoming season! You can find all shoes we've received at Aloha Rag here. Many more pairs are coming...!! 

Trend Alert: Black and White

Bw12The black and white color coordination might not sound so new to most of us, but that doesn't mean its not intriguing. When you think back to Coco Chanel's timeless black and white logo, or to Beetlejuice's crazy B&W striped suit, it is always in fashion! This fundamental color combo works magic when put together right, and to keep the look updated, mixing textures is key. Play around with unique shapes and volumes as you see on the fashionistas above! Anyway you wear it, this color combination carries a classy charm. Below are the items from the SS12 collection, some already combines B&W together and the others come in solid black or white of unique materials! Click on the images below to see the item pages... 

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Saturdays T-shirts in Aloha Rag Exclusive Colors


Although it is too early to declare it the end of Winter, here in NY it is almost at the point where we can go outside in a T-shirt and a cardigan or light jacket! Aloha Rag's exclusive color way of Saturdays Surf Tees compliment the transitional look with vibrant yellow/white and polished grey /black! Besides the exclusive color combos, what makes this logo tee special is that this Saturdays logo is the OG Logo, and will not be produced from next season on! The body is really soft against the skin, and girls, you can wear them since they come in XS as well! The quantities are limited, so please take a look at product page for more info. 


Aloha! Honolulu Mannequin Watch: 02.21.12

100B9471Wahinevirgo (Girl)



Kaneleo (Boy)


*Some items on the mannequins are not available online. Please contact us if you have any questions! 

Phone: 808 589 2050

Email: love@aloharag.com