Ahead of the curve...



We found a familiar face on the cover of Mode et Mode and Figaro Japon's current issues! It is none other than Esme Wissels, our SS11 look book model! We are very happy to see her being cast for great runway shows and magazine covers! Congratulations Esme, don't forget to visit us when you are back in NY!!!

JUST IN: Martin Margiela



Every season Martin Margiela brings something that is intelligently humorous for us to lust over. The distinguished designs are unexpactable, unique, and incomparable to other designers. Without fail, the accessories we had recieved for SS11 are plenty extra-ordinary! The bags above are inspired by a men's travel bag, featuring a lockable zip, studded metal feet and a disperportioned "Ball chain" chain that adds extra character. The bags are made with very soft calf skin and have the flexibility to change shape because of the internal wire frame. It can also be carried as a clutch if the "Ball chain" is detached. Please check the bags detailed page here: black, tan. We have many accessories from Martin Margiela this season, check them out here when you have a chance.


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Aloha! Honolulu Mannequin Watch: 2.28.11



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*Some items on the mannequins are not available on the website. Please contact us if you have any questions regarding the items!

Phone: 808 589 2050

Email: love@aloharag.com


Week in Pictures: 02.25.11



Here are some pictures taken by Aloha Rag team members around the world. Everyone, have a wonderful weekend!!


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Adam Kimmel is an avant gardiste?


I stopped by the store today to grab a few things for a shoot this weekend and spotted this Adam Kimmel shirt. I was intrigued at the rather avant garde placket attachment, and thought that (although Adam could pull it off) it was pretty out of character. Zachary (our NY store manager) pointed out that the shirt had a detachable collar and it was simply a way of displaying the second collar. Stoops... The shirt is amazing, you can have a perfectly bright summer plaid collar or a slightly longer "rim" patterned one. The "rim" design is sophisticated, but pretty gangster, which fits right in with Adam's Snoop Dogg inspired collection... The shirt will be up on the website soon! For now please enjoy these quick pics!


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On the Woman:

Accessory #1: Linda Farrow Sunglasses

Accessory#2: Martin Margiela Straw Fedora Hat

Outer: Beautiful People Leather Riders Jacket*

Inner: Rozae Flower Print Dress

Footwear: Martin Margiela Short Boot


On the Man:

Accessory #1: Jil Sander Deer Leather Shoulder Bag

Outer: Band of Outsiders Leather Jacket 

Mid: Aloha Rag Hoodie

Inner: CDG Junya Watanabe Border Stripe Sweater

Bottom: 3.1 Phillip Lim Pleated Track Pant*

Footwear: Common Projects Dessert Boot


*Some items on the mannequins are not available online. For any questions or inquiries, please email / call the store. 

212-925-0882 /  505@aloharag.com


Comme Des Garcons by JUNYA WATANABE



This season, we are very happy to bring back CDG's Junya Watanabe collection to Aloha Rag! Considered to be one of the most gifted designers from Japan, Junya began working for Rei Kawakubo after graduating from Bunka Fashion College in 1984. As Rei mentored him, and their work relationship developed, Kawakubo encouraged Junya to design his own collection under the Comme des Garcons umbrella. In 2000, Watanabe debuted his own men's line with CDG. His designs are known for their artistic tailoring and draping with an experimental approach to fabrics. Utilizing modern techniques, such as waterproofing and glow-in-the-dark fibers, he isn't afraid to take a risk and challenge new themes every season. Even while collaborating with other reputable brands such as Brooks Brothers, Converse and Moncler, Junya never loses his playful taste of design. Avoiding the media exposure as much as possible, Junya keeps his personality mysterious and that may be one of the reasons why his brand has a cult following. This season, he took inspiration from classic sailor uniform and nautical patterns, the collection looks very fresh with lots of unique details.  Please check Comme des Garcons by Junya Watanabe from here!  


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FW11 Sneak Peek

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Mr. Yoda has been very busy with buying appointments for FW11 in the last couple weeks. We snuck some pictures from his phone when he wasn't looking, and wanted to share them with you... Here is a few sneak peek shots of FW11 merchandise to share with our precious readers! We are very excited to see the tribal vibe, unique cut and sew knits, ethnic patterns, fur details, and many more! Next Fall/Winter will be fun!!!

FACTOTUM Denim Collection

ピクチャ 5 Established in 2004 by Udo Koji, Factotum is one of the Japanese brands Aloha Rag proudly carries. Each season, the designer travels to a new destination in search of inspiration for the next collection. Past destinations include Ireland, India and Berlin. "The clothes are kind of like souvenirs, but it's still basic wearable stuff," says Udo. The desiger brings back the inspirations from the other continent, and produces the collection using Japanese fabrication. Taking the brands name from a Bukowski novel that was published in 1975, you can see the free spirit through every detail of the design. Take a look at this short video, "EXILE" to peep how the Factotum jeans are sewn and processed in a denim factory in Japan. It's amazing to see the inside of a factory, you don't get to see it that often. Click here to check out the Factotum jeans (on sale!)  at Aloha Rag.



Preview of Week 8 at Aloha Rag

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George Condo At The New Museum...

I stopped by the George Condo show up at The New Museum today. I am only recently aware of his work, but I like it... a lot. His crazed and gleeful characters have a really relatable characteristics, and the playfulness of them makes the heavy themes really easy to swallow! Even his Bronze sculptures were really accomplished and I think I was most impressed by them. He has been more present in the public eye recently because of his work on the Adam Kimmel FW10 line and Kanye West's new album artwork.  I was short on time, but got it all in, so if you have a spare sec, Go! The show at The New Museum will be up through May 8th... I don't have any personal photos to share because I got yelled at every time I tried. =) I would like to commend the security guards on a job well done... here are some shots from smoother criminals via Google Image Search....

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My Personal Orders

Every season I sneak in a couple personal orders...This season, out of all the pieces I ordered, I am most excited for this vest from Martin Margiela LINE 4! I finally got my hands on something from his famous Driver's Knit series.

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It's cotton so that I can wear it in the hot weather here in Hawaii! Also, the vest has the snap buttons on the sides so you can wear it in many ways. Don't worry, we ordered the navy color version of this for you! It will be up on the website soon, so please keep an eye out for it. 




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Next, I got this black leather egg by Ann Demeulemeester, made in Germany. It is a multi-use egg with tough shell, and can be worn as a necklace or charm for your bag. 



  ピクチャ 4Last but not least, I also ordered an initial charm by Ginette_NY. (Please click on the image on the left, it's on the black egg) I was looking for something that I can wear all the time, so this charm was perfectflair

If you are interested in this charm or the egg, we can place an order... Please feel free to ask questions regarding these items via email!



camera: THANKS, MARK!!

Update : I also purchased this ring by Martin Margiela, which is just uploaded to the website today, for my Valentine day gift! It's such a statement piece. I always start a new season with a piece of Margiela...

Mannequin Watch: 02.18.11



On the Woman:

Inner: Thakoon Silk Shirt Dress with Bow-Tie*

Top: Golden Goose Polkadot Reversible Knit Cardigan*

Bottom: Thakoon Cuffed Trouser*

Footwear: Alexander Wang Noemi Combat Bootie


On the Man:
Top: Balmain Wool Sweater*
Inner: Robert Geller Contrast Collar Shirt
Bottom: Jil Sander Milton Pants
Footwear: Comme Des Garcons Canvas Sneaker*
Accessory: Common Projects Shopping Tote


*Some items on the mannequins are not available online. For any questions or inquiries, please email / call the store. 


212-925-0882 /  505@aloharag.com


JUST IN: Shopping Bag / Common Projects & Martin Margiela

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New season, new bags... The Common Projects Shopping Bag is made with buttery soft nappa leather and has buckled adjustable hand straps. It has enough room (and even a pocket) for your laptop, some magazines, and a few odds and ends, and the leather texture will patina nicely after some use. The simplicity of this bag will never be out of fashion. As you may have experienced before, small objects such as phones, wallets, keys and pens are easy to get lost in the big bag. You can keep those items in this bags detatchable pocket with snap buttons. We have it in black and tan, so please take a detailed look by clicking on the images below.

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Speaking of "shopping bags", check out the new version of Martin Margiela's well-known Furoshiki bag. The shape of the bag is taken from a standard plastic shopping bag, which gives the bag humorous and unique character. Of course, what makes the difference is Margiela materials and craftsmanship.  This bag is made from a tiny beads arranged on leather to replicate stingray texture. The glass beads also slightly reflect light, so you bring the sparkle where ever you go, and it has a big capacity. If you are looking for something different, you will love this bag. Check the images below for a close up view of the bag! 


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Lunch Time: 2.17.11

Peels Today we went to eat at PEELS on Bowery for lunch, opened by the founders of Freemans. It was a very beautiful day in New York City and such a pleasent change to eat with amazing sunshine inside of the restaurant. They offer American country style dishes, and I thought the most amazing things were the potato chips, which came along with my smoked trout sandwich... Nothing can beat the thick cut, kettle cooked, and well seasoned potato chips!  Also, the cookie-sandwich was the highlight of lunch. My mouth get watery when I imagine the chocolate cookie and vanilla butter cream. PEELS is well worth to try if you are around the neighborhood. You can just stop by for a coffee and baked goods too.


PEELS / 325 Bowery, NY 10003 (646) 602-7015

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FW2011 New York Fashion Week Preview pt.2

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Left three: 3.1 Phillip Lim / Right three: The Row

With only one day left, NYFW is coming to it's end. Here are some looks straight from the runways of two of Aloha Rag's favorite brands, 3.1 Phillip Lim and The Row. We fell in love with the color blocking of 3.1 Phillip Lim and luxury textures of The Row! Can't wait to see the actual pieces...


HwParty Party Party!!! And what would fashion week be with out a little fun??? Last night the Aloha Rag team stopped in to our neighbor, DonHill's to join the Adam Kimell x Carhartt party. We are proud to be one of only five stores to carry the collaboration in U.S!!! The venue was packed with a lot of fashion people and music fans, who came to see Hank Williams III. Country music is not familiar to my ears, so I guess I was very lucky to listen to one of it's best performers for my first time. He was a great musician, and made us feel like we are in the middle of the southern state. After that, the team swung by Proenza Schouler after party, which was held in the club Pyramid on Avenue A. When we finally reached the dance floor in the back, after swimming through the pool of people at the front bar, we just danced, danced, and danced... Great night!

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New Arrivals: Olive

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Taking a walk through the New York boutique yesterday, we were delighted by the amount of Olive colored pieces on the racks. Since "Military Green" was a key color last season, it is a natural progression for this milder tone to be hot for Spring. This season's Olive color is more on the sophisticated side of the Military color pallatte, with a more modern and delicate touch to it. All items will be updated on the website soon, so please check back frequently!

 From the top left: Beautiful People leather biker's jacket, Alexander Wang Brenda Chain bag and Donna Hobo bag. Bottom row from the left: 3.1 Phillip Lim Drawstring Trouser & Knit Dress, Martin Margiela Men's Nappa Sandal, 3.1 Phillip Lim Trench Cardigan. 


JUST IN: Balmain SS2011 Collection at Aloha Rag!

Dear Balmain fans, we received the first shippment of the long awaited SS2011 Balmain Women's Collection at Aloha Rag!! Balmain's new collection is in full of their signature tough chic attire, from casual soft tees and tanks to sophisticated jackets with rock details. Also, it goes without saying, but the fit and quality of Balmain is unsurpassed. These pieces are not available online, but please call/email us or visit the store to see these special pieces in person. Click here to check out the preview of the SS11 Aloha Rag delivery and click the images below so you can see more detailed shots! For any questions or inquiry, feel free to contact us!

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Hawaii Office:  1-808-589-2050 love@aloharag.com

Tokyo Office:  03-6427-6901  aloharag@hi-press.com

New York Office:  1-212-925-0882   505@aloharag.com


Heavy Rotation: 2.16.11

These are the songs that we just can't stop listening to in the New York store. Little bit of old, little bit of new.

SS11 Aloha Rag "Mellow Memories"

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ATTENTION!!!! Aloha Rag’ SS11 Collection “ Mellow Memories” is now available online! We have received an overwhelming response from the launch, and hope you can check it out. The second delivery is just around the corner, so if piece you love is sold out, we will be receiving restocks shortly. Check out the Men’s here & Women’s here, and stay tuned!!! . Please feel free to contact us if you have any questions regarding of the collection! Email: love@aloharag.com Phone: Hawaii 808 589 2050, New York 212 925 0882