We wrote a little feature on Aloha Rag's New York Boutique a few weeks ago, and this time we would like to shine the spotlight on Aloha Rag's Honolulu store! Celebrating its 20th anniversary last year, ARHI has been a "must-go" shopping spot in Hawaii for awhile. To get some insight, we interviewed the store manager, Tomo!
What's the best thing about the store?
"Hawaii is now known as a destination for fashion enthusiasts, but when Aloha Rag opened it's doors more than 20 years ago, there were not many boutiques around at all. We can say that ARHI is a pioneer, introducing a well curated selection of luxury brands from all over the world to the Islands. Since back then, we have been focusing on items that you can't find anywhere else but Aloha Rag, and I am happy that customers see the originality in our store. "
How would you describe the customers style?
"Tatsugo (Yoda, founder) used to call Hawaii the "Bellybutton" of the world, because there are a lot of foreigners visiting from Europe, Asia, and America. Along with our local regulars, we could were able to establish a broad demographic of customers from around the world, and we really appreciate their kind support. "
What do you like about the neighborhood the store is in?
"Aloha Rag HI is located near Ala Moana Shopping Center, the biggest shopping center in Hawaii. You might feel a bit anxious when you venture from the main area of the center, but it is very short walk to the store, about 7 or 8 minutes. Because ARHI is a touch outside of the busy shopping district, you can enjoy the relaxed atmosphere of the store. Parking is also readily available in this area, so you can come in a car and enjoy shopping worry-free. When you are in a shopping mood, our location is really convenient!
Where is you favorite coffee / lunch spot?
"We love the sweet pastries of Stage Cafe, which is located in the Honolulu Design Center, right across the street from the store. Our staff Eri's favorite is the Lemon Bar (The best in Hawaii!) and I like their chocolate cream pie. For a coffee break, we recommend Fresh Cafe in the Ward Shopping Area, the Raspberry Latte is divine! Most of the staff brings their own lunch box since we don't have many lunch options around the store, but we highly recommend the Yucchan-Reimen's cold noodle. It's Tatsugo's favorite, and makes you feel refreshed and energized after walking around in Hawaii's heat. It's a bit far from the store, but we also recommend the Lasagna at Bruno's Forno in Downtown. The Original Pancake House is in our building, and they always have a line. Also, it is not well known, but we have a Farmer's Market on Saturdays in Ala Moana Center's parking lot. It is the best place to enjoy authentic local Hawaiian food!
ALOHA RAG HONOLULU
1221 Kapiolani Boulevard, Suite 115
Honolulu, Hawaii 96814